If you are planning to come to Sao Paulo, but don’t know where you can find brand stores; I suggest you Oscar Freire street (Rua Oscar Freire,in portuguese): the 8th street more luxurious in the world. It is between Doutor Arnaldo Avenue (Avenida Doutor Arnaldo) and Alameda Casa Branca. It has some residential buildings and comercial detacched house. During 19th century, this region was a farm. The development started in first years of 20th century by english company which bought the area to construct it, it happened exactly in 1912. The fame started when another famous street called Augusta start to grow about 1960 until 70’s. In 80’s, the Augusta lost position for Oscar Freire, because it was meeting spot among politics and bussinessman in good and expensives restaurants. The fashion success cam from when in 90’s Brazil open up to international commercial (globalization). Many companies came to Brazil, one of them is fashion industry. Since then, Oscar Freire is a “darling” of upper crust. Also, It’s na oficial address to stilists sellin out their clothes or shoes and soon. Ok, and the name ? Well, the street had many names before Oscar Freire. It was given in 1918 to a famous doctor from Bahia. He was the first Doctor to bring the forensic medicine at Medicine College USP (University of São Paulo).
If you’re thinking to visit and know somewhere that remain great avenues in Paris, New York, I suggest you to come to Oscar Freire. I assure that it’ll be your darling, too
I love write these articles. I live in Sao Paulo since I born. Sao Paulo is a huge city with a lot of things to do: shows, plays, exhibitions, cinema festival, pubs... Here I'll let you know some places I like to visit. It's a pleasure for me share it with you. I just want to ask you a thing: Please, have a fun time!